SHEro Collective is an invitation-based nonprofit, nongovernmental organization that helps women to find better resources and connections. SHEro was founded by Penny during the pandemic. SHEro especially supports girls all over the world. Most SHEro members are in fashion and business. You can email info@SHEroCollective.org to request an invitation.

Women have the power to change the world. From our purchasing decisions as consumers to the leadership and employment opportunities we offer as business owners, women are an incredible and undeniable force. More than 11.6 million firms are owned by women, which translates into 9 million jobs and $1.7 trillion in sales. Women reinvest income in their families and communities at higher rates than men.

By increasing the wealth and opportunities for women-owned businesses, we can significantly impact our communities for the better.

Shero Collective portrait

What We Do

We empower women-owned businesses to make a positive social and economic impact on our communities.

We help children around the world. During the COVID-19 pandemic, we distributed 150 tablets to support learning at home.

We help New York City public school students meet basic needs, including transportation and lunch.

We established fundraising initiatives to support earthquake victims in Turkey.

We support women in starting their own businesses. Send us an email to become a SHEro.

Hands resting on a thigh, celebrating natural skin texture

September 5th

National Cellulite Day

SHEro Collective has embraced National Cellulite Day to encourage women to love their bodies and let go of the shame attached to cellulite. September 5th is our reminder that skin has texture, bodies have stories, and neither needs an apology.

Wear the shorts. Enjoy the beach. Be in the photograph. You do not have to wait for a different body to take part in your own life.

Through this day, we stand for a kinder conversation about women's bodies—one that makes room for confidence, individuality and self-respect. Your body deserves care, not shame.