Although the Sex and the City TV series was last seen on our screens 15 years ago, the wardrobe of Carrie Bradshaw remains just as admired today as it was back then. From Manolo Blahniks to tulle tutus, Bradshaw's style consistently sparked worldwide trends - including her love of Fendi's cult Baguette bag.
So, it comes as little surprise to find that the Italian fashion house enlisted Sarah Jessica Parker to help give the bag a 2019 revival.
The new #BaguetteFriendsForever campaign stars German influencer Caroline Daur alongside models Natasha Lau, Ebonee Davis and Melissa Martinez. It tells the story of Daur falling in love with a purple sequinned Fendi bag in the shop window - but when she finally goes to buy it, she finds out someone got there before her.
Daur rushes to catch up with the customer and cries out "Ma'am, I need that bag!" As that customer is revealed to be Parker (or Bradshaw), she turns and replies "Oh, this isn't a bag. It's a Baguette."