Luxury Next Season / Before Eleven PM

Before Eleven PM.

The same hour. A different story for every woman.

Why Eleven?

What does 11 PM
mean to you?

At eleven, one woman is putting on her earrings. Another is taking hers off. Someone is asking for one more song. Someone else has finally put her phone away.

The clock says the same thing. Their lives do not.

Before Eleven PM lives in that moment: when you decide what the rest of the night will be.

Philosophy

One hour.
So many possibilities.

Black satin neckline with a cream Before 11pm New York label

For the woman going out.

Eleven is still early. Dinner has turned into dancing, the conversation is getting interesting, and going home can wait. There is a whole night left to enjoy.

For the woman calling it a day.

Eleven is a lovely time to close the door, wash off the day and slip into something soft. You have given enough of yourself. The rest of the evening can be yours.

For the woman thinking about longevity.

Eleven can be a reminder to slow down: lights lower, phone away, room for sleep and recovery. Caring for tomorrow’s self is a beautiful way to end today.

For the woman who wants to be Cinderella (not recommended).

There is still one hour until midnight. Time for another dance, a little magic, perhaps a kiss. And if you choose to leave a shoe behind, make sure it was worth it.

For the SHEro.

She may have spent the day showing up for everyone else. At eleven, she can show up for herself. Stay out. Go home. Ask for help. Let someone else take care of things. Even a SHEro deserves an evening off.

The Collection

Eleven pieces.
Your own story.

Before Eleven PM begins as an 11-piece editorial collection within Luxury Next Season, inspired by the many lives a woman holds in a single day.

The woman who loves a party can also love an early night. The one who takes care of everyone can want to be taken care of. You can believe in a little fairy-tale romance and still write your own ending.

There is room for all of her here.

A woman’s time belongs to her.

The Visual World

See Before Eleven PM.

The story continues on Instagram.